(PETER'S FISH - NSW)OUR PROJECTS



The Sydney Fish Market is a commercial enterprise in Sydney. Sydney Fish Market is located on Blackwattle Bay, in the Inner West suburb of Pyrmont. It is 2 kilometres west of the Sydney central business district, It is the world's third largest fish market.

Sydney Fish Market incorporates a working fishing port, wholesale fish market, fresh seafood retail market, a delicatessen, a sushi bar, a bakery, a gift shop, a fruit and vegetable market, a florist, a beverage outlet, a seafood cooking school, indoor seating and an outdoor promenade for visitors. There are daily wholesale auctions for Sydney's seafood retailers.

Located in the Waterfront Arcade, Peter's Fish Market first opened its doors in 1989, and has been serving Sydney's freshest and best Seafood ever since!

They employ between 50 and 80 staff at any one time, and use 2.5 to 3 tonnes of ice daily in our displays. They have on average 20-25 species of whole fish on display, and 25-30 types of fillets or cutlets, most of which are cut on site by the experienced filleters.

As one of the busiest fish shops in Australia, Peter Poulos; Group Operations Manager of Peter’s Fish made a decision earlier this year to replace his existing weighing/POS equipment.

"We had outgrown our current system, along with the fact that parts and service was becoming an issue, it was time to upgrade... We looked at the current suppliers of equipment in the fish market but none of them could offer us a reliable system that could handle a total of 17 scales and over 50 operators all working on a floating operator system"

"The 17 scales were installed in early December 2012. The support from Rollex has been outstanding and they have bent over backwards to meet our requirements."

The installation includes 17 Bizerba SCII 100 scales all with 7-inch customer displays, 6 cash drawers and 7 units have scanners fitted. All of this is controlled by the Bizerba WinCWS back office software that handles all PLU data and reporting. Transactions are handled on any scale in the system and totalized on any one of the units fitted with a cash drawer. All pre-packaged goods are scanned.

The Bizerba SC11 100 with 7inch customer display comes standard with 32 Mb of memory ample for most applications; this would handle over 20,000 products.

Peters Fish will also be looking at the Bizerba loyalty solution in the future.


Main features and strength points

  • POS Scales equipped with Cash Drawers and Scanners
  • 7-inch LCD customer display for advertising and cross-merchandising
  • Multi-operator capabilities
  • Strategic special offer campaigns
  • Comprehensive reporting
  • Systematic advertising and price management through WinCWS

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